I led the project as the UX Design Lead and Product Owner. I formed a working group with representatives from marketing, product, sales, engineering, data science, and various student experts. We met every two weeks to ensure the product met both business and user needs, and to share insight and ideas so we could all learn from each other.
I steered the day-to-day progress of the project within the UX team, prioritising design decisions over others based on user and stakeholder feedback, and other project constraints (i.e. time and resources).
I also regularly hosted design workshops and presentations for our team to showcase the work of my fellow designers to the working group. This helped them gain confidence in their design decisions and encouraged more collaboration, leading to great ideas —some of which were validated in the final product
You can read more about the business impact of the project, constraints and lessons I learned in the
Project Review section.